How Starbucks Lost
A personal project - I put a big focus on storytelling and efficiency.
A video essay about the evolution of Starbucks' brand
Peep the vid:
I started with story...
Re-using assets, like the Starbucks cup, in different shots saved me a lotta time
I planned it so that all 34 shots were made from 8 pre-comps
My initial designs felt trendy but didn't feel right...
I asked myself a few questions...
And that's how I ended up here, at the "back of the envelope" feel
... also I did a mobile version