How Starbucks Lost
Their Edge

A personal project - I put a big focus on storytelling and efficiency.

A video essay about the evolution of Starbucks' brand

Peep the vid:

I started with story...

Re-using assets, like the Starbucks cup, in different shots saved me a lotta time

I planned it so that all 34 shots were made from 8 pre-comps

My initial designs felt trendy but didn't feel right...

I asked myself a few questions...

And that's how I ended up here, at the "back of the envelope" feel

... also I did a mobile version