Explainer series
I'm currently making explainers based around well-known companies. I've made 6 videos,
that you can see here. 2 of them have passed 100K views.
I thought it would be fun to combine my motion design skills with some of the other stuff I'm into - branding, content strategy and storytelling.
Picking a topic
My videos revolve around quirky stories about companies aimed at young people with a slight interest in business.
I hunt online for potential topics. If I can't help but research a topic further, that's a great sign. I also look for the following clues
![](https://assets-global.website-files.com/63764d29fa5cd72be2102e6e/6546673b4b0754ad48a3fee0_two%20considerations.jpg)
Storytelling
Every good story has:
- change
- anticipation
- uncertainty
![](https://assets-global.website-files.com/63764d29fa5cd72be2102e6e/65400c43d3400a2ad9f2a837_Artboard%201%20copy.jpg)
Under the Hood
I thumbnail out a project at a very fast pace. It's how I conquer the dreaded blank page.
![](https://assets-global.website-files.com/63764d29fa5cd72be2102e6e/654442caaaa7db30c0ed4987_sketchy%202.jpg)
When I'm building the animatic, I "map" the video out to ensure successive shots are varied.
![](https://assets-global.website-files.com/63764d29fa5cd72be2102e6e/654000734579259b1fc79a3f_timeline.jpg)
With each iterative episode of my series I can repurpose old shots in the name of efficiency.
![](https://assets-global.website-files.com/63764d29fa5cd72be2102e6e/654045eef23c92a05ab0979a_repurpose.jpg)
Sometimes it's just a camera zoom, but it saves a lot of time.
TLDR
I thought it would be fun to combine my motion design skills with some of the other stuff I'm into - branding, content strategy and storytelling.
The end result is a series that is continuously improving in quality, view numbers and turnaround time.
Most of all, this has been a lot of fun lol